About Festival/Approach

Festival Approach

  • Strengthening attention to creative industries for demand stimulation
  • Modelling and preparing the ground for connection between traditional arts, handicrafts and society.
  • Strengthening attention to active NGOs and brand making in Handicrafts and traditional arts.
  • Focusing on and strengthening attention to Intangible Cultural Heritage.
  • Raising awareness of society regarding activities of MCTH in the field of handicrafts and Traditional arts at national and international levels.
  • Increasing innovation in design and production techniques of handicrafts and traditional arts.
  • Connecting science, knowledge and technology to handicrafts and traditional arts.
  • Convergence of art and trade.