Festival Approach

• Strengthening attention to creative industries for demand stimulation
• Modelling and preparing the ground for connection between traditional arts, handicrafts and society.
• Strengthening attention to active NGOs and brand making in Handicrafts and traditional arts.
• Focusing on and strengthening attention to Intangible Cultural Heritage.
• Raising awareness of society regarding activities of MCTH in the field of handicrafts and Traditional arts at national and international levels.
• Increasing innovation in design and production techniques of handicrafts and traditional arts.
• Connecting science, knowledge and technology to handicrafts and traditional arts.
• Convergence of art and trade.