On the fourth day of the 7th Sarv-e Simin Festival, Mr. Pourang Pour Hosseini said: Iranian people have planted their roots in a flexible land.
According to the news staff of the 7th Fajr International Handicrafts and Traditional Arts Festival (Sarv-e Simin-e 7), ” Designing and Developing Business Structure Compatible with Sustainable Development Paradigm and High Resilience in Creative Cultural Industries Domain (especially Handicrafts and Ecotourism” was the title of the workshop on the fourth day of the festival.
Pourang Pourhosseini stated in this workshop: Knowing the existing target markets and analyzing possible target markets and expressing the main values based on which businesses are formed are amongst the axes that can achieve sustainable development.
By raising the question why handicrafts are weak in Iran, he explained: The reason for this is that there is no flexibility. But it should be pointed out that the people of Iran have planted their roots in a flexible land.
This researcher said: domestication, delegation of authority, balance between work and family are fundamental issues that should be considered in businesses.

The 7th edition of Fajr International Handicrafts and Traditional Arts Festival (Sarv-e Simin-e 7), is being held from 15-23 February at National Museum of Iran.